On the iPad: Why it still matters a lot for me

iPad Air 2 and iPad Mini 3
A lot has been said about the iPad over the course of the past year, most of it was pretty negative. To be fair, a lot of stupid, negative stuff has been said about it ever since Steve Jobs unveiled it 5 years ago. Still, something happened last year that changed the overall sentiment of most of the (tech) media.
Ever since, Tim Cook had to endure numerous questions about the “disappointing sales of the iPad” and “where he sees the iPad in the future”. Some have even called the iPad’s entire existence into question.
But how can a device that sold 63.661 million units in 2014 and made 27.8 billion in revenue ever be considered a failure? Remember, if the iPad were its own business, it would still be in the Fortune 150 and be equal in revenue to McDonalds and Macy’s (No. 106 and 107 on Fortunes’ List for 2014). And even if you compare those numbers to the iPhone - 192.662 million units and 120.675 billion in revenue would put it in the Fortune 20 on position 16 right in front of Verizon Wireless and HP - roughly one in three people who bought an iPhone in 2014 also bought an iPad. That’s a huge number!
If that’s how failing looks like, than I’m willing to fail all-day everyday.
Not everything is doom and gloom, though. A few people have voiced their support for the iPad and expressed their continuing love for that marvelous piece of engineering that is the iPad, one of them being MacStories’ Federico Viticci. Granted, he’s a very unique flower - he does almost all of his work on his iPad - but that got me thinking about how people I know use their iPads and how I use it nowadays.
So here it is, my very anecdotal story about the iPad and why I still love it:
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